Selling Sustainable: Large Brands Leading the Way in Sustainable Fashion

In a world where there are many options, we often turn to the convenient and inexpensive. This has led to the rapid increase in pollution from not just fashion, but all of our consumer products. Today, fashion is the second largest polluter, just behind oil… Many of us are saying no more— and kicking fast fashion and unethical practices to the curb.

Here is a round up of our favorite brands leading the way in sustainable fashion and showing that the biggest players in fashion, can make an even bigger impact when they go green.

Patagonia: This outdoor apparel brand is well-known for its commitment to sustainability. They use recycled materials in many of their products, and they also donate 1% of their sales to environmental causes. In late 2019, it launched ReCrafted, a collection of one-of-a-kind pieces made from upcycled scrap materials and previously damaged goods.

Reformation: Reformation is a women's clothing brand that is dedicated to sustainability. They are have committed to the 2020 Circular Fashion System Commitment to recirculate 100,000 items of clothing a year and use eco-friendly materials like TENCEL, organic cotton, and recycled polyester, and they also have a quarterly sustainability report and RefScale that tracks the environmental impact of each of their products.

Stella McCartney: Stella McCartney is a luxury fashion brand that is focused on sustainability. A prime example of conscious design Sella McCartney has become known for classic silhouettes that use eco-friendly materials like organic cotton and recycled polyester, and they also have a commitment to animal welfare.

Everlane: Everlane is a clothing brand that is transparent about their supply chain and production processes. They use sustainable materials like organic cotton, recycled polyester in their ReNew Transit Collection, and TENCEL, and they also have a "Choose What You Pay" program that allows customers to choose their own price for certain items.

People Tree: People Tree is a fair trade fashion brand that focuses on sustainability. They use eco-friendly materials like organic cotton and recycled materials, and they also work with artisans in developing countries to provide fair wages and working conditions.

These are just a few examples of the many fantastic eco-friendly and sustainable fashion brands out there. By shopping with these brands, you can feel good about your fashion choices and make a positive impact on the planet.

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